Influencer Marketing
Influencer marketing is a big deal. Brands are partnering with well-known people on various platforms such as YouTube, TikTok, and Instagram in order to reach their following and advertise their goods and services. As the popularity of social media has rapidly risen, so has the investment and interest in influencer marketing. But there’s far more to this infamous tactic than you might think, and approached in the wrong way, influencer marketing can waste budget, or, in extreme cases, be brand damaging.